O2O Fitness Studio

ARCHITECT /DESIGNER

Eu sei que vou-te amar

LOCATION

Porto, Portugal

DATE

2021

DESCRIPTION

This project was born from the need to expand a Fitness Center by creating a studio that would complement its two existing ones. The client’s request was of an area with a very different design approach from the first two studios of the brand – though spatially connected. An area that would ask its users constantly: “Put Me In Your Instastories!”

Within the 10m-by-10m room available, the program was divided into 3 distinct areas: a large central one for functional training, a locker room and a corridor that connects this new studio to the pre-existing ones.

Each of these areas was to have a striking image. With full creative freedom, 70s and 80s references were used, with inspiration from the pop and underground cultures, between eccentric hedonism, the cult of the body and creative expression explosions with a unique purpose: create the most exuberant and exclusive training studio in the city.

The access to this new training area is made through a corridor that announces itself as a transition experience. Completely lined with mirror, glass and neon frames, the space creates a sort of simulated reality, where walls and ceilings merge creating an almost labyrinthine circuit.

With the sound of “If You Could Read My Mind”, the training area was designed with the image of a dance floor in mind, where the mirror ball is replaced by a ceiling filled with golden lamps. Mirrored ceilings and walls emphasize an atmosphere of hedonism and vanity. Side walls fully lined with brass plates close this cycle of unexpected and luxurious materials.

The lighting is also a major protagonist in this studio, making it multifaceted and chameleonic, oscillating between ample lighting and a night club environment.

On the way out, a note recalls: “Do It For Your Selfie”.